Mobile Apps Easy Search For Restaurant

Mobile apps is huge and mobile users continue to download their applicable apps. At this time Google search dominates on mobile, but mobile apps, Apple owns  70% of the market.

With Apple apps online store recently opened up beginning of 2009, they have had over a billion downloads for mobile apps.  Yes, many are free downloads, but still the charged ones rolled in at $150 to $300 million dollars as I type this article. Not bad!

We’re not saying to abandon your website on the internet and get it optimized for organic search. However, for marketing of your business you need to know that there will be more people carrying a smartphone or mobile device than a laptop.

That means mobile apps for iPhone, Google Androids, Blackberry/Palm sales will climb due to the directness of the app. Bear in mind this is for mobile device/smartphones, and its the simplicity of getting information quickly versus typing into a query box.  Here are some examples of iPhone apps:

  • looking up a local business category (e.g. “energy efficient window”) in Google, I use the Yellow Pages app, which will even automatically calculate my location via GPS
  • looking up a local taxi company when I’m traveling, I can use the Taxi Magic app on the iPhone (again, it will automatically get my location from GPS if I allow it)
  • looking up local restaurants or a restaurant consultant in Google, I can use the Yelp iPhone app

A final example points to one of the reasons why mobile apps trump mobile search. Mobile search you don’t always know whether the text you click on in the search results will be viewable or optimized on your smartphone. But if you have a mobile app or site that’s designed for that smartphone/mobile device then you can be  confident that a search using that app will quickly return results (and links) that are optimized for a smartphone/mobile device.

Here’s another factor, the limited screen size and computing capacity of smartphones force developers to make their apps super-focused on a specific task. This automatically guards against feature-creep and makes most apps simpler and faster to use. As a matter of fact, there are some sites and services where I prefer their iPhone apps view because the smartphone version is much more focused, easier to navigate, and faster.

Mobile specialized apps (iPhone, Androids, Blackberry/Palm) are providing a much more tailored experience than mobile search portals like Google and Yahoo.

Here’s a comment from Jason Hiner Editor-in-Chief of Tech Republic – ” I fully expect smartphones to become the most widespread global computing platform in the next five years, driven heavily by the developing world, where the smartphone will be the primary PC for the majority of users. As smartphones become more dominant, it is going to naturally migrate some power and influence away from search (and Google) and toward mobile computing applications”.

So what does all this have to do with the restaurant business? Everything, as a marketer you want to expose your brand any way you can.

If you have a restaurant website make it mobile optimized for quick loading, and razor focused on topic!



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